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Unit–I

Introduction to Strategic Management

Strategic Management, Definition, Process, Tasks of Strategic Management, Factors Shaping Strategy, Developing Strategic Vision. Mission, Objectives. Crafting and Executing Strategy. Concept of Strategic Intent, A Model of Strategy and Elements, Developing Strategic Model, Strategy Positioning, Choices-Strategy in Action.

Unit–II

Environmental Analysis for Strategy

Strategic Position; Evaluating a Company’s External and Internal Environmental Analysis for Creating Strategy, Macro Environmental Factors; Demographic Elements, Political Forces, Economic Elements, Socio-Cultural Factors, Technological Issues. Industry Analysis; BCG, GE and AD Little Models for Understanding Industry, Key Drivers for a Change ; SWOT Analysis, Porter’s Diamond Model, Value Chain Analysis, Core Competencies - Cost Efficiency, Capability Building and Management.

Unit–III

Strategy Formulation and Sustenance

Strategy Formulation; Business-Level Strategy- Creating and Sustaining Competitive Advantages; Generic Strategies, Choice Based Strategies, Industry Life Cycle, Stages, Emerging Industry, Maturing Industry, Stagnant Industry, Fragmented Industry, Competitive Analysis; Tailoring Strategy to Fit Specific Industry, Strategy for Leaders, Runner-Up Firms, Weak and Crisis Business.

Unit–IV

Alternative Strategy Development

Strategy Alternatives; Corporate Level International Strategy; Creating Value through Intensive Growth Strategies, Integration Strategies, Diversification Strategies, Unbundling, Using Offensive and Defensive Strategies. Outsourcing Strategies, Activities, Benefits, Growth and Drivers of Outsourcing. Market Diversification, Merger, Acquisition Strategies, Strategic Alliances.

Unit–V

Strategy Implementation and Corporate Ethics

Strategy Implementation: Strategies Evaluation and Control, Corporate Governance, Good Corporate Citizenship, Environmental Change- Attaining Behavioural Control, Installing Corporate Culture and Promoting SMART Governance. Re-Designing Organizational Structure and Controls, Strategic Leadership, Strategic Entrepreneurship, Crafting Social Responsibility, Social and Ethical Responsibilities of Corporate Organizations.