Verify Account

UNIT - I
IntroductIon
Business Economics: Meaning - nature – characteristics - Importance and role -
Micro and Macro Economics - Scope - objectives - Law of diminishing Marginal
utility - Law of Equimarginal utility.
UNIT - II
dEMand anaLySIS
Meaning – Function - Factors Influencing Demand -Types of Demand -Demand
curve - Law of demand – Exceptions to the Law of demand-Elasticity of demand:
concept - types of Elasticity of demand-Price, Income and cross Elasticity of
demand – Measurement of Elasticity – arc and Point Methods – Importance of
Various Elasticity of demand.
UNIT - III
SuPPLy anaLySIS
Law of Supply - Factors Influencing Supply - Market Equilibrium- Consumer Surplus
- theory of consumer Behavior - utility and Indifference curve analysis.
UNIT - IV
ProductIon anaLySIS
concept of Production – Production Function – total Production – Marginal Production
– average Production – returns to a Factor – Law of Variable Proportions – Law of
returns to Scale –Isocost– Isoquants - Economies and dis-economies of Scale.
UNIT - V
coSt and rEVEnuE anaLySIS
theory of cost - concepts of cost - Short run and Long run cost curves - traditional
and Modern approaches – revenue curves – relationship between total Marginal
and Average Revenues – Break Even Analysis – Meaning – Assumptions – Uses and
Limitations.