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Unit-I

Introduction to International Business

Need for International Business – Drivers of Globalization – Distinction between Domestic and International

Business – International Business Approaches – Modes of International Business – Impediments in international

Business – Opportunities and Challenges of International Business – Multi National Corporations (MNCs) –

International Business Environment – Cultural, Political and Technological Environment.

Unit-II

International Trade Theories

Mercantilism – Absolute Advantage Theory – Comparative Advantage Theory – Product Life cycle theory- New

Trade Cycle Theory – National Competitive Advantage – India’s Foreign Trade – Foreign Direct Investment in

India – Balance of Payments.

Unit-III

International Business and Economic Integration

Levels of Economic Integration – Benefits and Challenges of Economic Integration – Free Trade Agreement

(FTA) – The Customs Union, The Common Market, The Economic Union. Arguments Surrounding Economic

Integration, Regional Economic Groups, European Union, NAFTA, ASEAN, SAARC. Multilateral Trade

Agreements – GATT, WTO, TRIPs and TRIMs, UNCTAD. International Trade Policy of India.

Unit-IV

Strategy and Structure of International Business

Environmental Analysis, Value Chain Analysis, Types of Strategies, Strategy Implementation Process, Control

and Evaluation, Strategic Alliances – Nature, Benefits, Pitfalls of Strategic Alliances, Scope of Strategic Alliance,

Alliance Development Process, Economic Considerations for Strategic Alliances. Organizational Design-

Factors Influencing Organizational Structure – Organizational Structures- Choosing a Structure, Issues in

Global Organizational Design.

Unit-V

International Business Operations

Issues Involving International Production- Sourcing and Vertical Integration, – Major activities in International

Marketing- Brand Decisions- Issues of International Financial management- Forex market, International Monetary

System, International Financial Markets- Export Financing- Managing International HR Activities- HR Planning,

Recruitment and selection, Expatriate Selection. Cross Cultural Issues in International Business.