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SYLLABUS

Unit-I

Introduction to Management: Concept-Nature and Importance of Management, Functions-Evaluation of Scientific Management, Modern Management-Motivation Theories-Leadership Styles-Decision Making Process-Designing Organization Structure-Principles and Types of Organization.

Unit-II

Operations Management: Plant Location and Layout, Methods of Production, Work-Study-Statistical Quality Control through Control Charts, Objectives of Inventory Management, Need for Inventory ControlEOQ & ABC Analysis(Simple Problems) Marketing Management: Meaning,Nature, Functions of Marketing, Marketing Mix, Channels of Distribution-Advertisement and Sales Promotion-Marketing Strategies-Product Life Cycle.

Unit-III

Human Resource Management(HRM): Significant and Basic functions of HRM – Human Resource Planning(HRP), Job Evaluation, Recruitment and Selection, Placement and Induction-Wage and Salary Administration. Employee Training and Development-Methods-Performance Appraisal-Employee Grievances-Techniques of Handling Grievances.

Unit-IV

Strategic Management: Vision, Mission, Goals and Strategy- Corporate Planning Process-Environmental Scanning-SWOT Analysis-Different Steps in Strateg Formulation, Implementation and Evaluation. Project Management: Network Analysis- PERT, CPM, Identifying Critical Path-Probability-Project Cost Analysis, Project Crashing (Simple Problems).

Unit-V

Contemporary Management Practices: Basic concepts of MIS-Materials Requirement Planning(MRP), Just-In-Time(JIT)System, Total Quality Management(TQM)-Six Sigma and Capability Maturity Models(CMM) Evies, Supply Chain Management, Enterprise Resource Planning(ERP),Performance Management, Business Process Outsourcing(BPO), Business Process Re-Engineering and Bench Marking, Balance Score Card.