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Mobile Commerce BBA III-Year V-Sem (O.U)
UNIT - I
IntroductIon to MobIle coMMerce
Definition, Scope of Mobile Commerce, Benefits and Limitations of M-Commerce,
M-Commerce Framework, M-Commerce Business Models, E-Commerce Vs M-Commerce.
Impact of M-Commerce.
UNIT - II
MobIle coMMerce technology
Types of Mobile Clients (Mobile Phones, PDAs, Laptop Computers, Vehicle-mounted Devices,
Hybrid Devices). Device Limitations: Considerations for user Interface and Application
Design, Device Location Technology: GPS, Triangulation. Mobile Client Software: Mobile
Device Operating Systems, Microbrowsers, Mobile Device Communications Protocols: WAP,
i-Mode, Mobile Device Page Description Languages, Mobile Device Application Software.
UNIT - III
WIreless coMMunIcatIons of technology
Wireless Wide Area Network (WWAN) Technology: Cellular Systems, 2G (CDMA, TDMA,
GSM), 2.5G (GPRS, EDGE), 3G (WCDMA/UMTS, CDMA2000), 4G, 5G. Wireless Local
Area Network (WLAN) Technology (Wi-Fi), Wireless Metropolitan Area Network (WMAN)
Technology (WiMAX), Wireless Personal Area Network (WPAN) Technology (Bluetooth).
UNIT - IV
M-coMMerce applIcatIons
Mobile Financial Services, Mobile Advertising, Mobile Payment, Mobile Ticketing, Mobile
Product Location and Shopping, Mobile Business Services, Mobile Auction, Mobile
Entertainment, Mobile Office, Mobile Distance Education.
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CategoriesManagement
Format PDF
TypeeBook
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