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SYLLABUS

UNIT-I

Entrepreneurship: Evolution and Revolution: Entrepreneurs Facing the Unknown, Are you a Business or Social Entrepreneur, Entrepreneurs have a Particular Mind-set, The Evolution of the Under – Taking, Entrepreneurship Through the Ages, Early Definitions of Entrepreneurship, Approaches to Entrepreneurship, The Entrepreneurial Revolution: A Global Phenomenon. The Entrepreneurial Mind-Set-Cognition and Career: The Entrepreneurial Mind, Behaviour and Career, Who are Entrepreneurs, The Dark Side of Entrepreneurship, The Entrepreneur’s Confrontation with Risk, Stress and the Entrepreneur, The Entrepreneurial Ego, Pathways to your Entrepreneurial Career. Entrepreneurship and Sustainable Development: Entrepreneurship as if the Planet Mattered, Entrepreneurship in Times of Crisis, Climate Change Effects for Entrepreneurs, Climate Chance Economics for Entrepreneurs, Entrepreneurial Ecology.

UNIT-II

Social and Ethical Entrepreneurship: Entrepreneurial Edge: Social Entrepreneurship, The Mind-set of Social Entrepreneurs, Ecopreneurs, Ethics and Entrepreneurs, Defining Entrepreneurial Ethics, Ethics in the Cross-Cultural Business World, Entrepreneurship and Organized Crime, Environmental Criminal Entrepreneurs, Entrepreneurship and Disadvantaged Groups, Indigenous Entrepreneurs. Pathways to Entrepreneurial Ventures: Walking Entrepreneurship Pathways, Bootstrapping, The Classical Pathway: Disruptive New Venture Creation, Acquiring an Established Entrepreneurial Venture, Franchising One’s Way into Entrepreneurship, Social Venturing as a Pathway to Entrepreneurship.

UNIT-III

Opportunity and The Creative Pursuit of Innovative Ideas: Ideas and the Search for Opportunity, Four Models of Market-Based Opportunities, Entrepreneurial Imagination and Creativity, Arenas of Creativity, Creating the Right Setting for Creativity, Innovation and the Entrepreneur, The Innovation Process, Innovation in the Era of Climate Change. Developing Entrepreneurship within Organisations: The Entrepreneurial Mind-set in Organisations, Re-engineering Organisational Thinking, Not for Business Only: Public Sector Entrepreneurship, Entrepreneurial Strategy, Social Entrepreneurship by Creating Shared Value.

UNIT-IV

The Assessment Of Entrepreneurial Opportunities: The Elements of an Opportunity Assessment, How do we Model the Entrepreneurial Process, How to Assess an Opportunity, When is an Idea not an Opportunity, The Evaluation Process, The Emergence of Entrepreneurial Ecosystems. Marketing For Entrepreneurial Ventures: Entrepreneurial Marketing is Essential, Entrepreneurial Marketing Defined, The Components of Effective Marketing, Developing a Marketing Plan, Marketing Research, Marketing on the Internet, Green Entrepreneurial Marketing, Pricing Strategies.

UNIT-V

Legal And Regulatory Challenges For Entrepreneurial Ventures: Legal and Regulatory Challenges, Understanding Asia-Pacific Regulatory Environments, International Protections for Intellectual Property, Patents, Copyrights, Trademarks, Domain Names, Trade Secrets, Opportunities from Changing Intellectual, Property Attitudes, Identifying Legal Structures for Entrepreneurial Ventures, Incorporated Companies, Unincorporated Businesses, Other Business Forms, Insolvency and Bankruptcy, The Legal Framework Regulating Climate Change. Sources of Capital For Entrepreneurial Ventures: The Times they are a – Changin, What are the Forms of Entrepreneurial Capital, Sources of Financial Capital, Debt Vs Equity, Equity Financing. The Venture Capital Market, Angel Financing, New Forms of Entrepreneurial Capital, Peer-to-Peer Lending.