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SYLLABUS

Unit-I

Introduction to Management Concept-Nature and Importance of Management, Functions-Evaluation of Scientific Management, Modern Management-Motivation Theories-Leadership Styles-Decision Making Process-Designing Organization Structure-Principles and Types of Organization.

Unit-II

Operations Management Plant location and Layout, Methods of Production, Work-Study-Statistical Quality Control Through Control Charts, Objectives of Inventory Management, Need for Inventory Control-EOQ & ABC Analysis (Simple Problems). Marketing Management Meaning, Nature, Functions of Marketing, Marketing Mix, Channels of Distribution-Advertisement and Sales Promotion-Marketing Strategies-Product Life Cycle.

Unit-III

Human Resource Management (HRM) Significant and Basic Functions of HRM-Human Resource Planning (HRP), Job Evaluation, Recruitment and Selection, Placement and Induction-Wage and Salary Administration. Employee Training and DevelopmentMethods-Performance Appraisal-Employee Grievances-Techniques of Handling Grievances.

Unit-IV

Strategic Management Vision, Mission, Goals and Strategy- Corporate Planning Process-Environmental Scanning-SWOT AnalysisDifferent Steps in Strategy Formulation, Implementation and Evaluation. Project Management Network Analysis-PERT, CPM, Identifying Critical Path-Probability-Project Cost Analysis, Project Crashing (Simple Problems).

Unit-V

Contemporary Management Practices Basic Concepts of MIS-Materials Requirement Planning (MRP),Just-In-Time (JIT) System, Total Quality Management (TQM)-Six Sigma and Capability Maturity Models (CMM) Evies, Supply Chain Management, Enterprise Resource Planning (ERP), Performance Management, Business Process Outsourcing (BPO), Business Process Re-Engineering and Benchmarking, Balance Score Card.