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UNIT-I
Introduction: Management and Organizational Concepts of Management and Organization – Nature
and Importance of Management, Functions of Management, System Approach to Management –
Taylor’s Scientific Management Theory, Fayol’s Principles of Management, Leadership Styles, Social
Responsibilities of Management. Designing Organizational Structures: Basic Concepts Related to
Organization – Departmentation and Decentralization, MBO, Process and Concepts.
UNIT-II
Functional Management: Human Resource Management (HRM) Concepts of HRM, Basic Functions of
HR Manager: Manpower Planning, Recruitment, Selection, Training and Development, Wage and Salary
Administration Performance Appraisal, Grievance Handling and Welfare Administration, Job Evaluation and
Merit Rating – Marketing Management: Concepts of Marketing, Marketing Mix Elements and Marketing
Strategies.
UNIT-III
Strategic Management: Strategic Management and Contemporary Strategic Issues: Mission, Goals,
Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental
Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation,
Generic Strategy Alternatives. Bench Marking and Balanced Score Card as Contemporary Business
Strategies.
UNIT-IV
Individual Behavior: Perception-Perceptual Process – Impression Management – Personality Development –
Socialization – Attitude – Process – Formation – Positive Attitude – Change – Learning – Learning Organizations
– Reinforcement Motivation – Process – Motives – Theories of Motivation: Maslow’s Theory of Human Needs,
Douglas McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor Theory of Motivation.
UNIT-V
Group Dynamics: Types of Groups, Stages of Group Development, Group Behaviour and Group
Performance Factors, Organizational Conflicts: Reasons for Conflicts, Consequences of Conflicts in
Organization, Types of Conflicts, Strategies for Managing Conflicts, Organizational Climate and Culture,
Stress, Causes and Effects, Coping Strategies of Stress.